Last and probably least, the standard version of the album was issued in an additional violet color (just slightly off from the purple version previously exclusive to Target).īut there were two separately titled deluxe editions as well. Luminate did not break down which edition was responsible for which percentage of the new sales. Several extremely high-profile variants - in digital, CD and/or vinyl form - contributed to Swift’s comeback in the top spot, as fans who already own at least one version of the album rushed to repurchase it for newly added bonus tracks. And those 282,000 units represent the second-best week that any album has had in 2023, trailing only the 501,000-unit week that Wallen’s album had in its debut more than four months ago.Īs pure album sales go, though, “Midnights” just has the best sales week that any record has had this calendar year, as 196,000 of the units represent sales.

According to Luminate data first published by Billboard, the gain registered by “Midnights” was 389% for the week.

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